Think Blue. in action

Beyond bringing new technologies into our cars, we want to get people thinking about how using different energy sources helps us live smarter and be kinder to the environment. The best part is, it's also fun.

Photo Booth, as powered by you.

At the Sydney Motor Show, we wanted people to experience the power behind environmentally friendly energy. So we set up a Photo Booth, that's powered by pedals.

As users pedalled on the stationary bike, the energy produced is transferred into the booth. After 90 seconds of pedalling, the users have generated their photo opp!

The 1 Litre challenege.

Six drivers were selected to compete in our 1-litre Challenge, earlier last year in Melbourne. What was the challenge, exactly?

To go as far as possible on the open road. We provided them a Polo 66TDI Comfortline, 1L of fuel, and expert advice on eco driving from champion rally driver turned eco-driving expert Ed Ordinsky.